MARKETING - Telling Your Story
Telling your story in a powerful, meaningful and memorable way is vital to being seen and to stand out for your customers. There are so many avenues and ways to market and promote your company so taking the time to create your plan is key to measurable success.
Many rural small businesses have very little promotional materials and no plan in place for marketing their product or service. It doesn’t take tens of thousands of dollars or to be the first on a new platform. We want to help you look at marketing as an important investment and not a difficult expense. Let’s start simple and let’s start small with one step. Here are a few ways that we can help you in the marketing department.
When is the last time you looked into your industry and your competition? This is an important part of your success equation and can be built in to your ongoing activities.
4 P's - Kicking it Old School
Oh yes – back to business plan class 101. Place, Price, Product, Promotion. And don’t forget the 5th and 6th P’s – Purple cows and pigs in the windows!
Putting it all together - The Plan
One pagers all the way to detailed yearly social media calendars. Let us help you formalize the steps required to achieve the revenue and results you want and need.
The Nitty Gritty Budget
Yes we can help you with a budget. More importantly we want to help you look at telling your story as an investment and not an expense. We will work with you on Return on Investment and find the best places to reach new and existing customers.
Sale & Marketing - Dynamic Duo
Small rural businesses often don’t have a sales force and / or a marketing team. So we need to be realistic and tackle them together and come up with achievable goals and action steps!
Small business in small towns have the opportunity to get involved in small ways that can help big time! Let’s work together to look at your social and environmental impact in your communties.
NEWSLETTER & UPDATES
October 10 is World Mental Health Day and it is a good time to recognize that being an entrepreneur can be really tough with lots of ups and downs and more ups and downs. So it really is important for Entrepreneurs and Business Owners to find a good support system and...
An ancient proverb states that If you chase two rabbits you will not catch either one. In today's busy world our time and attention can easily be divided. With social media and local and online business news from around the world right at our fingertips, we are...
What do you do to get organized for the day? How do you capture your ideas and things that you need to do? Are you a person who likes whiteboards, sticky notes, daytimers, or digital organizing apps like Evernote or Onenote? One thing is clear in today’s busy world we...
A few years back I had a meeting with some of my solution focused colleagues and we were talking through some of the day to day challenges that happen in business. The never-ending to-do list, urgent issues that keep coming up, overwhelming situations, and negativity...
We are in the last few weeks of the third quarter of 2018. Crazy right??!! Time for one of my favourite coaching tools for achieving success and staying on track with my business goals. (Great tool for using with staff, teams, family and in your personal life as...